About Us

Amar Lips was established on the 18th December 2020 in South Africa. We started Amar lips and cosmetics to reinforce our consumer’s beauty.

Our Philosophy

Amar Lips is committed to becoming the South African leader in producing and supplying world-class lip care products and beauty cosmetics services across the nation and abroad.

Our belief is that each and every one of us is born beautiful and Amar lips & cosmetics exist only to enhance your natural beauty through our range of cosmetics that are not only vegan but also cruelty-free and eco-friendly.

Our Vision

Amar lips & Cosmetics was founded with a vision of inclusion and beauty for all. Our vision is to be the number 1 choice of a beauty company, to help feel confident & observable when wearing our products. Beauty and cosmetics have always been classified with only ” women” now Amar lips & cosmetics had to change the perspective & take it up a notch hence our vision is “INCLUSION” and “BEAUTY FOR ALL”. We want everyone to feel embraced not only by women but also by the LGBTQ community as a whole.

Our Mission

Our mission is to deliver the best world class, quality, beauty products in and around South Africa , across the globe & abroad. We set out to offer our consumers the lowest & affordable prices. The aim is to let everyone wearing our beauty products to feel self assured and beautiful.

You Were Born Beautiful

We believe that each and every one of us is born beautiful and Amar Lips exist to enhance your natural beauty with its lips products.

The best part of beauty is that which no picture can express.

Francis Bacon